APA Style

Kotler, Philip.. (1996). Principles of marketing (8th.). India.: Prentice Hall,.

Chicago Style

Kotler, Philip.. Principles of marketing. 8th. India.: Prentice Hall,, 1996. Book.

MLA Style

Kotler, Philip.. Principles of marketing. 8th. India.: Prentice Hall,, 1996. Book.

Turabian Style

Kotler, Philip.. Principles of marketing. 8th. India.: Prentice Hall,, 1996. Book.