This is a carefully selected anthology of important and contemporary work dedicated to understanding the relationships between sport, culture and the media. It is both a stand-alone work and a useful accompaniment to the editor's highly praised book 'Sport, Culture and the Media: The Unruly Trinity'. The book covers both how media sport is produced and the ways in which it can be interpreted. It is divided into two related sections: 'Media Sport Construction: History, Labour, Culture and Economics' addresses such important topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games. 'Media Sport Deconstruction: Readings, Forms, Ideologies and Futures' is concerned with issues including nationalism, gender, sexuality, ethnicity and race in sports television, the press, fiction and new media. Readers will, therefore, gain a comprehensive grasp of the cultural significance of media sport.