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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Availability
13197 | Available |
Detail Information
Series Title |
Advertising Personnel, Biography, Advertising, Hopkins; Claude C, Biography & Autobiography, Business, Business & Economics, Advertising & Promotion
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Call Number |
1,500.00
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Publisher | NTC Business Books : Boston-USA., 1998-04-15T09:16:32+ |
Collation |
318
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Language |
Indonesia
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ISBN/ISSN |
978-0844231013
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Classification |
659.1
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Content Type |
-
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Media Type |
-
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Carrier Type |
-
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Edition |
-
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Subject(s) | |
Specific Detail Info |
-
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Statement of Responsibility |
Claude C. Hopkins
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Other version/related
No other version available