Public Relations Is Relatively A New Area In The World Of Business And Industry. Promotion Of Ideas Opens Avenues For New Ventures And Development And Growth Of All Trades. This Book, Exhaustive And Comprehensive, In Its Own Right Is A Good Addition To A Few Good Books On The Subject.Contents" Introduction" Basic Concepts" Public Opinion" Aims And Objectives" Significant Elements" Role In Crisis Management" Technical Aspects" Scope And Sphere" Economic Aspects" The Copy Right" Two Way Process" Good Communication" Information Culture" Index Of Public Opinion" Use Of Language" The Correlationship" Industrial Effect" Art Of Motivation Financial Public Relations" Corporate Citizenship" Social Purpose Advertising" Community Service; Etc.