Groundbreaking and critically acclaimed PUBLIC SPEAKING trains students to be effective speakers and listeners in the context of our multicultural society. Jaffe explores the intertwining nature of diversity and public speaking?with expanded coverage of basic public speaking skills, rhetorical foundations and technology. Topics covered include technology, the canons of rhetoric diverse listening styles, civility and speechmaking, the culture of narrative and non-traditional speech organization patterns such as the wave and the exemplum. With a keen sense of what students need to excel, Jaffe infuses each chapter with the concepts, skills, theories, applications, and critical thinking proficiencies essential for success in today's diverse world. Features: * Case Studies. A case study focused on a relevant aspect of public speaking has been added near the beginning of each chapter. The case studies open with a narrative scenario and conclude with analytical questions that focus on everyday applications. Wherever possible throughout the chapters, the author references the case studies * New sample speeches and examples. Sample speeches and examples have been updated to keep the text current * Increased coverage of selected topics * Thorough integration of Speech Builder Express in the Build Your Speech box. PUBLIC SPEAKING is the first book to thoroughly and effectively integrate diversity into every aspect of the speechmaking process * The theme of empowering students to express their ideas remains a constant guiding principle throughout this revision About The Author: Clella Jaffe, George Fox University Table Of Contents: Preface.1.Introduction to Public Speaking and Culture.2.Giving Your First Speech: Developing Confidence.3. Ethics and Diversity.4. Effective Listening.5. Audience Analysis.6. Selecting Your Topic and Purpose.7. Researching You