In the year 2000, the Government of Pakistan announced that it was going to open up broadcast media to the private sector, hence ending the monopoly of PTV in this space.

This began the process of liberalisation of the television sector under the military rule of General Pervez Musharraf. The fact that liberalisation of private Pakistani television channels had occurred under a military leadership was an anomaly for this country

Several media owners and business houses launched new television channels and/or FM radio stations of Pakistani origin. Alongside Pakistani channels, pirated cable channels and foreign channels emerged with country specific beams for Pakistan. By 2006, eighty channels were available to the local audience out of which thirty-six were Pakistani. By the year 2009, the number of private channels beaming into Pakistan had increased to nearly one hundred and fifteen.

The Game Changer looks at the factors that led to the growth of the TV industry in Pakistan from one channel, PTV, to the multi-channel environment and the challenges along the way. Piracy, competition from foreign channels, undefined parameters of journalistic ethics, censorship of news media etc. all added excitement to the journey to coming of age.

The book discusses how the new environment changed the relationship between media, politics and society in Pakistan forever.

The Game Changer also questions whether the new opportunities presented by this diverse media environment were beneficial for the viewers, advertisers, content makers and the media owners and discusses the current situation of a 'zero sum game.'

The book opens with a punchy prologue from Syed Talat Hussain. Big names from the world of advertising, journalism, production and various channels from both Pakistan and India have contributed their points of view on the subject. E.g. Sultana Siddiqui, Satish Anand, Yousuf Baig Mirza, Satish Singh etc.

This is probably one of the first English language books from Pakistan that talks about the range of issues associated with the growth of the Pakistan?s television industry.