Media Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media Planning in Action offers an updated chapter on conversational media, and includes example-rich chapters on media mathematics and media research, as well as offering a convenient and specialised media glossary.

This customised eBook has been created with the content you need for your studies. Due to the process used to produce this customised eBook, it doesn?t offer the same functionality available in other Cengage eBooks, including read aloud and copy text.