Marketing Research:
Text and Cases
Boyd, Harper W. & Westfall, Ralph L. & Stasch, Stanley F.
Additional Author
mixed material
bibliography
Huntersville, North Carolina,
Irwin
1989-06-15T11:24:23+
0
xi, 415 pages : illustrations ; 25 cm
Business & Economics, General
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Harper W. Boyd & Ralph L. Westfall & Stanley F. Stasch
International Relation
332.10681
9780256068139
NUML LIBRARY RAWALPINDI (National University of Modern Languages) NUML library is the state of art which equipped “RESEARCH FACILITATION CENTRE” with latest computers for readers to access the digital library of more than 23000 research journals and 130000 online books and E-Library of NUML-Rawalpindi.
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2022-06-17 13:45:03
2022-06-17 13:45:03
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