For Introduction to Business courses. This best-selling text presents a balanced view of business-the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Students not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. With its vast array of features, the text makes concepts come to life and prepares students for obtaining and pursuing satisfying business careers. *Keeping Current Using The Wall Street Journal- Students are asked to choose an article they are interested in and are provided a structure for analyzing the article in the context of the material covered in the chapter. A Web-based component is also included. *Exploring the Best of the Web exercises. Three per chapter; positioned when they relate to the chapter material and then followed up with hands-on activities at the end of the chapter. - Students who complete these exercises will learn how to use the Internet proficiently and productively.