O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein Additional Author mixed material bibliography UK London 2021 0

Book

576p. Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein?s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein Management Sciences 658.8 9780357516300 NUML LIBRARY RAWALPINDI (National University of Modern Languages) NUML library is the state of art which equipped “RESEARCH FACILITATION CENTRE” with latest computers for readers to access the digital library of more than 23000 research journals and 130000 online books and E-Library of NUML-Rawalpindi. 658.8 10001613 20363 2022-07-06 16:02:45 2022-07-06 16:02:45 machine generated