Wheelen, Thomas Additional Author mixed material bibliography New York US Prentice Hall 2002 0

Book

367p. This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field?from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers. Wheelen, Thomas Management Sciences 658.4012 9780130651310 NUML LIBRARY RAWALPINDI (National University of Modern Languages) NUML library is the state of art which equipped “RESEARCH FACILITATION CENTRE” with latest computers for readers to access the digital library of more than 23000 research journals and 130000 online books and E-Library of NUML-Rawalpindi. 658.4012 10001630 20372 2022-07-06 16:02:45 2022-07-06 16:02:45 machine generated