APA Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. (2018). Principles of Marketing (17th Edition). Kuala Lumpur, Malaysia: Pearson.

Chicago Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles of Marketing. 17th Edition Kuala Lumpur, Malaysia: Pearson, 2018. Book.

MLA Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles of Marketing. 17th Edition Kuala Lumpur, Malaysia: Pearson, 2018. Book.

Turabian Style

Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik. Principles of Marketing. 17th Edition Kuala Lumpur, Malaysia: Pearson, 2018. Book.